I went back to all the West End sushi restaurants with a snazzy flyer that explains the Podmob. I felt pangs of guilt for printing information to hand out, but I was really impressed by how well received it was! All of a sudden my snazzy orange flyer made me and the Podmob credible.
Not only that – we got commitments! The bidding has officially begun!
If you want to start your own Podmob, start out with a flyer that clearly describes your objectives and the business case for participating. Here’s what I used:
WHAT IS THE PODMOB?
We want your sushi restaurant to participate in our contest. We have hundreds of people who are looking for an environmentally responsible sushi restaurant in the West End, but we can’t find one! So we’ve decided to organize ourselves, and start a contest.
We’ve gone to every sushi restaurant in the West End and asked 3 questions.
- Will you add labels to your menu so we know how each item ranks based on the Seafood Watch Sustainable Sushi Guide?
- Will you offer at least one item on you menu that is a “Best Choice” from the Seafood Watch Sustainable Sushi Guide?
- Will you commit to spend percentage of the revenue you make on November 20, 2008 on making environmentally friendly changes to your restaurant?
WHAT IS THE PRIZE?
On November 20, 2008, our group (The Pod) will get all our friends and family to come with us to your restaurant. We are sure that the winning restaurant will:
- Receive media attention
- Attract new loyal customers
- Generate increased revenue on November 20th, 2008
- Generate capital for greening your business
WHO WILL WIN THE CONTEST?
The sushi restaurant that says “YES” to our 3 questions, and commits the highest percentage of revenue from November 20th on making environmentally friendly changes in the their restaurant.
Originally posted at 3rdWhale.com